CASE STUDY

Wendy Russell Buyers Agent

Game Changing Results

overview of
wendy russell

Wendy Russell started her Independent Buyer’s Agency in 2015 off the back of a desire to offers a one-on-one, personal service for savvy Buyers seeking luxury homes in Brisbane.

GOALS

Wendy was positioned towards the bottom of the first page or the second page for her main keyword variations.

Wendy’s website had poor pagespeed on mobiles and thus a high mobile bounce rate.

The Goals

The goals were to ensure her website was ranking in the top three positions on the first page for her main “Buyers Agent Brisbane” keywords.

With a new User Experience update rolling out in 2021, it was vital that the website passed the web vitals assessment and thus complied with Google’s pagespeed standards.

The Challenges

Wendy’s website was built on Squarespace. Whilst easy to use, the website theme provided our web-developers limitations with optimising it’s pagespeed. The Squarespace theme also had it’s disadvantages with optimising technical aspects of the SEO. In order to ensure we could optimise the pagespeed to comply and to carry out a multitude of technical SEO tasks, we decided to migrate the website onto WordPress.

DELIVERABLES

Backlink Acquisition

Technical Onsite SEO Audit

Onsite SEO Implementation

Squarespace to WordPress Migration

Pagespeed Optimisation

THE RESULTS

231%

Organic Traffic Increase

78%

Adwords CTR

42%

Bounce Rate Reduction

72%

Page Speed Score Improvement

The Client's Words

The team at Entelech are fantastic to work with. I would highly recommend them to anyone.

Wendy Russell

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