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TSM Signs specialises in commercial vehicle signage operating out of Sydney. After expressing some frustration with their previous digital agencies, Entelech put together a strategy that looked to increase leads generated for a lower cost per acquisition. The campaign initially started with Entelech taking over AdWords management and later evolved into a fully fledged lead generation strategy incorporating SEO, AdWords, Web-Redevelopment and a retargeting campaign.
Their AdWords cost per lead increased from $40 to $70 over the course of 12 months with their previous digital agencies.
TSM Signs online presence was heavily reliant on Google AdWords to generate enquiries, as the website didn’t rank organically for the majority of their relevant keywords and they had little to no social presence.
The website had poor mobile bounce rate and conversion rate percentage.
TSM Signs had an AdWords Campaign that was converting leads at $70 per conversion, which was not viable for the business to continue their marketing investment. In order to generate a reasonable Return On Investment the AdWords campaign needed to generate leads at $40 per conversion.
As the website only received traffic from Google AdWords it was imperative to the strategy that Entelech increase TSM Signs keywords onto the first page for it’s relevant “Car Signage Sydney” keywords.
Furthermore the website had a low conversion rate largely due to its poor performance on mobile and tablet devices. It was imperative to the success of the campaign that the new website lift conversion rates.
The website had a sole reliance on Google AdWords traffic, with no organic rankings. The website’s conversion rate was low due to poor mobile usability. The website/ad campaign did not highlight the businesses competitive advantages over the cheaper competition and thus they would lose prospects to less expensive, however less experienced competition.
Entelech put together a strategy to decrease the cost per lead metrics whilst at the same time increase Google rankings.
Onsite SEO complimented with a 12 month backlink acquisition campaign was scheduled.
In order to double down on enquiries from initial non-converters, a Facebook retargeting strategy was carried out.
Entelech seeked to migrate their old website platform on to a more modern WordPress template that seeked to highlight the businesses competitive advantages and made use of strategically placed conversion buttons and enquiry forms.
AdWords Cost Per Lead Reduced from $70 to $25
An increase of 25 extra enquiries generated per month
20+ keywords on Google
Page 1
A decrease in AdWords spend
We have worked with Entelech since April 2019 where they took on all our online marketing – from creating new websites to lead generation strategies and advertisements to management of Adwords and Facebook. These have all been successful and we have re-engaged another 12 month contract which will include SEO development. I like that the Team are professional and not pushy salesmen, are in regular contact and are patient with my many questions and changes. I highly recommend Flynn and the Entelech team.
