CASE STUDY

Life Blinds

Game Changing Results

overview of
LIFE BLINDS

Lifeblinds is a blinds, awnings, curtains and plantation shutter supplier and installer in Melbourne. After taking over the business and investing with an SEO provider for 6 months they expressed frustrations with their online presence as little to no business had come from their investment. Lifeblinds approached Entelech with a view to generate 40 leads on a monthly basis.

GOALS

Lifeblinds are in a competitive industry and although there is a huge demand for their products and services, they felt disappointment that they were losing so much business to local competitors when their products and installation services are at a much higher standard to them

Lifeblinds had actually invested in online marketing previously with little to no result and at the time were frustrated by having previously invested considerable amounts of money into their website with no return.

The Goals

Lifeblinds wanted their online presence to generate 40 leads per month, within a 12 month period.

Their main goal was to generate in excess of $25,000 per month through the website. Lifeblinds expressed their quote to sales ratio was currently 40%. With 40 leads per month at a conversion rate of 40% would mean they would generate 16 new sales on a monthly basis.

With an average transaction of $1,700, 16 new sales would convert to $27,200

The Challenges

Lifeblinds had a poor performing website that didn’t showcase their competitive advantages and products in a manner that would entice their audience away from the local competition.

The Strategy

When Entelech took over, Lifeblinds website was an outdated, unresponsive website with a conversion rate of 2%. There was no onsite SEO in the website and had very poor pagespeed. Our first task was to kill a few birds with one stone and re-develop the website with best practice conversion optimisation, full device compatibility and onsite SEO implementation to ensure the website converted better and ranked higher on Google.

Entelech then developed a highly segmented Google Ad Campaign that served to generate traffic from specific keywords to their relevant pages within the website.

As the website’s traffic began to increase, we noticed a natural drop off rate. As we understand the industry is competitive Entelech put together a savvy retargeting strategy with the sole purpose of attracting visitors that didn’t originally convert, back to their web presence.

DELIVERABLES

AdWords Campaign

Google My Business Optimisation

SEO Strategy

Facebook Retargeting Campaign

Website Redevelopment

THE RESULTS

$25,500

new monthly revenue
per month

17

new keywords on page one
within three months

3%

increase in website
conversion rate

15

new monthly sales

The Client's Words

Entelech are a solid Digital Marketing partner. These guys are educators and professional implementers of their trade. In an area of the business that I initially knew nothing about, they have been patient in showing me the ropes and have significantly taken my previously bleak online presence to a place where it now equates for a large proportion of my business and I’d hate to think where I’d be now without them. Highly Recommended.

Life Blinds

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