Massive Growth with 2,000 Organic Traffic Explosions!
Leda Machinery
- Lower Adwords Lead Generation Expenses
- More Keywords On Google's First Page
- Triple In Website Conversion
- Turn Browsers Into Buyers
- Convert Leads Into Wallet Ready Buyers
Game Changing Results
overview of
Leda Machinery
Leda Machinery are a leading WoodWorking Machinery brand that supply heavy industry with a range of woodworking machinery.
Leda Machinery approached Entelech after their previous Digital Campaign had started to become stagnant. For over 12 months they were not able to generate more than 40 website conversions.
Whilst their machines can sell for tens of thousand they felt that their previous agency became complacent and were seeking to double the amount of revenue they generate from their website.
- Company: Leda Machinery
- Industry: Woodworking Machinery
- Location: Nationwide HQ in Melbourne & Adelaide
- The Service/Product: Industrial Woodworking Machinery
- Main Goal: Double website conversions from 40-80 enquiries
- Website: ledamachinery.com.au
GOALS
They were disheartened that although they had invested into their online presence for well 3 years, some of their distributors and machine sale directories were outranking them on Google for their own products.
They were unhappy with their lead to sale ratio. Whilst they were generating 40 consistent leads, the leads that they were generating weren’t translate into the amount of sales they would have liked.
The Opportunities
Leda Machinery wanted to double their website revenue and conversions from 40 to 80 monthly conversions, as well as increase their conversion rates from enquiries to product sales. Leda Machinery wanted to reduce their Google AdWords cost per conversion from $70 to as close to $20 as possible and install tracking to properly track traffic and web-conversions.
The Challenges
Their main challenge was the website's lack of Google friendliness and SEO best practices, as well as a lack of education and touch points to nurture prospects. The product descriptions were also not convincing enough to encourage purchases of their $20,000-$300,000 machinery.
The Strategy
Entelech put together a strategy to decrease cost per lead and increase Google rankings, including onsite SEO and a 12 month backlink acquisition campaign, plus a Facebook retargeting strategy in order to double down on enquiries from initial non-converters and a website migration to a modern WordPress template with strategically placed conversion buttons and enquiry forms.
DELIVERABLES
Sitewide Onsite SEO Development
Backlink Acquisition
30 Feature Benefit Report Development
Google AdWords Campaign
Facebook Retargeting Campaign
Pagespeed Optimisation & Google Update Compliance
THE RESULTS
2000+
AdWords Cost Per Lead Reduced from $70 to $25
18
An increase of 25 extra enquiries generated per month
$61.50
20+ keywords on Google
Page 1
400%
A decrease in AdWords spend
70+
20+ keywords on Google
Page 1
The Client's Words
Over the past 3 years, Entelech’s partnership has made a monumental impact on our company’s growth goals. They possess a highly skilled level of Digital Marketing across a wide range of channels and have been led the way for us in coming up with new opportunities and ideas to further increase our online growth.
