Maximise Potential With 800% ROI
Gluten Free Joy
- Less Outlay, Bigger Gains With Lower CPS
- Hit Benchmark Goal
- Achieve Benchmark Goal
- Boost Earnings With Greater ROI
Game Changing Results
overview of
GLUTEN FREE JOY
Gluten Free Joy for a long time was a well known blog site with information on Gluten Free Foods for the coeliac and gluten intolerant community. On the side, this blog had an inner page selling hampers… Until they launched a new Shopify website specifically for Gluten Free Hampers.
With the launch of the new website, Gluten Free Joy engaged Entelech’s services in order to properly launch and generate orders through a paid media strategy.
- Company: Gluten Free Joy
- Industry: Hampers & Gift Boxes
- Location: Australia Wide Delivery
- The Service/Product: Gluten Free, Dairy Free & Vegan Hampers
- Main Goal: Generate 50+ sales at a cost per sale below $10.00
- Website: hampers.glutenfreejoy.com.au
GOALS
Gluten Free Joy had employed a previous agency that ran an AdWords campaign that generated cost per sales at over $30.00 which wasn’t viable and ate too much into their profit margin.
Sales were running hot during Covid-19, however as the pandemic subsceeded, as did the sales and they wanted a strategy to replace the drop in sales.
The Opportunities
Gluten Free Joy set a goal to generate 50 sales per month. We proposed a strategy to meet this target within three months.Gluten Free Joy initially employed another digital agency, but after two to three months it was clear they weren't going to reach their goals. Entelech proposed a strategy to generate 50 sales at a cost per click of under $10.00 per sale.
The Challenges
Although Gluten Free Joy had a well known blog site, the Shopify site to sell their hampers was practically brand new and so we had a site that wasn’t generating any traffic or sales.
There was also no tracking installed in the website, so we really had no history or analytics that would help us shape their plan.
The Strategy
Entelech went in and completely re-setup the AdWords campaign. Entelech noticed there was high demand for Google Shopping ads in the hampes industry and setup a complete Google Shopping campaign.
There were hundreds of weekly optimisation that proceeded the following months in order to lower the cost per sale from $30 to as close to under $10 as possible.
DELIVERABLES
Google Search Campaign
Google Shopping Campaign
THE RESULTS
$10
Decreased Cost Per Sale
metrics by $10 in month 1
50+
Hit benchmark goal of 50+
sales within 4 months
$8
Decreased cost per
sale to $8
800%
ROI increased to
800% by month 4
The Client's Words
Entelech have been a delight to work with. Since day one they have provided me results and have always been attentive and
carried out their work with true transparency.
