Voice Search SEO Optimisation In 2024

Voice search

Voice search SEO is fast becoming the norm for user search. More and more people are using voice assistants like Siri and Alexa for searching online. This means businesses need to adapt and optimise their websites to address voice search. This will help maintain or improve keyword rankings in search engine results when someone uses voice search to search for information, products, or services.

In this article, Entelech will help you understand how SEO affects voice search, so that you can understand why and how to optimise your website for voice search specifically.

What Is Voice Search?

When you are using voice search, Instead of typing what you’re looking for into a search engine like Google, you just speak into your phone, computer, or a smart device like a smart speaker. You can ask it questions or tell it to find something for you, just like you’re having a conversation with a voice command system. So, instead of saying “weather today,” you can simply say, “What’s the weather today?” and it will tell you the answer. It’s a fast and convenient way to find information without having to type on your device.

What are the benefits of SEO for voice search

What Are The Benefits Of SEO For Voice Search?

Reach More Users

Nowadays, most people, while on the move, are using voice search in their smartphones or voice assistance via Amazon Echo and Google Home. So, with optimisation for voice search, business gets further reach.

Local Search Boost

Such queries are usually local in nature, such as “pizza place near me.” This way, if a business is optimised for voice search, then they stand a better chance of showing up in such local searches, which is quite beneficial to draw in nearby customers.

Better User Experience

Voice search enables searching faster and hands-free. All those businesses that optimise for voice search help bring out an overall improved experience, which may likely result in higher satisfaction that returns visitors or customers.

Potential For Higher Search Rankings

Voice search optimisation usually has a natural language and question-based request. The latter may assist in the relevance of a website for specific searches, so it has high odds of getting a high ranking in search results.

Increased Visibility

In fact, with the more accessibility brought by voice search, the business visibility is indeed increased. This is very significant following the rise of voice search.

Competitive Advantage

Not every business has realised the need for voice query optimisation as part of their SEO strategies. Adapting early, therefore, puts a business ahead of its competition within its industry.

How to make your website better for voice search

How To Make Your Website Better For Voice Search?

Use Conversational Language

When using voice search, people tend to query in a conversational way, like “Where is the best Italian restaurant near me?” not just “Italian restaurant near me.” Well, your site would need to be worded conversationally to answer questions usually asked about what you do or what you offer.

Use Long-Tail Keywords

A search phrase is always conversational, meaning that it has to be long and detailed. For example, instead of coming up with a small search keyword like “Italian restaurant,” you have to come up with something that the user might say, such as, “What’s the best Italian restaurant for dinner?”

Optimise For Local Search

Many voice queries are for finding things nearby. Make your website friendly to target local searches by implementing local SEO practices. That’s letting Google know about your business through Google My Business, being listed in local directories, and mentioning where you are right on your website to improve local SEO.

Optimise The Website Speed

Websites that are favourites of voice search, especially on the phone, load fast. Be sure that it loads your site quickly, as this is a critical aspect of SEO strategies for voice search users. For example, make pictures smaller and ensure that they work well on phones to accommodate voice search queries effectively.

Create FAQ Pages

Given that voice search queries are based on questions, you are supposed to have pages on your website that are question-based (FAQs) to optimise content for voice search. Answer those questions simply and directly.

Ensure That Your Site Is Mobile-friendly

Ensure your website is friendly to mobile phones since most voice searches happen using mobile gadgets, and it should be usable even on small screens to improve search engine optimisation for voice search users.

Use Structured Data Markup

Use structured data markup to enable search engines to understand the content of your site through schema markup, which would be this for your address, phone number, or when you’re open. It helps your website show up in voice searches, especially if someone is looking for something that is nearby.

These steps can make a website better for voice search, but it can also make the website experience better for anyone searching in any way.

The Future Of Voice Search SEO

By 2025, SEO for voice search is expected to become more prevalent due to advancements in voice recognition technologies, making voice search far more intuitive compared to its current state. This means businesses and content creators need to update their SEO strategies. They should optimise for local searches and offer brief, clear answers to vocal questions. This will be very important for voice search SEO to be competitive and to meet the ever-changing user preferences in the fast-emerging voice-first digital landscape.

If you are ready to use voice search SEO in your business prospects, we are right here for you. Entelech provides specialised, custom SEO strategies that fit your business. We can make sure your online presence is optimised for voice search. So if you want to find out more about these tailored voice search SEO services, contact us today!

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