How Website Design affects SEO Rankings

Web Design Imapct SEO Rank

What Does Website Design And SEO Have in common

User Experience (UX) is the link between website design and SEO. Both aim to create a smooth, enjoyable, and effective experience for users. Search engines like Google prioritise UX as a key ranking factor.

Websites with Fast Loading Times, Easy Navigation, Mobile-Friendliness, and Quality Content keep visitors engaged and boost conversions

  • Website Design focuses on aesthetics, navigation, and interaction to make the website user-friendly
  • SEO ensures that the site content is discoverable, relevant, and provides value to the user.

Engagement and Satisfaction is the Goal for Website Design And SEO

Do and Don’t Website Design for Better User Experience (UX)

Navigation and Structure

Do
A well-organised site with clear navigation helps users and search engines find content efficiently, which can improve rankings.

Don’t
A confusing layout, on the other hand, can increase bounce rates and negatively affect SEO.

Navigation and Structure

Content Visibility

Do
Content should be easily accessible with SEO Strategy including, Keyword Optimisation, Quality Content Creation, Use Header Tags Wisely, and Internal Linking.

Don’t
Hidden behind complex navigation or requiring user interaction to be visible, as search engines may not index such content effectively.

Content Visibility

Website Design Best Practice for SEO Rankings

Mobile Responsiveness

Mobile-First Indexing
Google uses mobile-first indexing, meaning it predominantly uses the mobile version of the content for indexing and ranking. A website that isn’t mobile-friendly can suffer in search rankings.

User Engagement
With the increasing use of mobile devices, a site that provides a poor mobile experience can lead to higher bounce rates and lower engagement, negatively impacting SEO.

Site Speed

Page Load Time
Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. A slow-loading site can hurt rankings.

User Experience
Slow page load times negatively affect user experience, increasing bounce rates and reducing the time spent on the site, which can also impact SEO.

Technical SEO

HTML/CSS
Clean and efficient code can help search engine spiders crawl and index your site more effectively. Overly complex or error-filled code can hinder this process.

Schema Markup
Implementing schema markup can help search engines understand the content on your pages and provide rich snippets in search results, potentially increasing click-through rates.

Content Organisation

Headings and Content Structure
Proper use of headings (H1, H2, H3, etc.) helps organise content and makes it easier for search engines to understand the main topics of a page.

Keywords and Readability
Well-structured content that effectively uses keywords can improve SEO, while poor keyword usage can harm it.

Images and Media

Optimisation
Images and videos should be optimised for fast loading. Large files can slow down your site, affecting both user experience and SEO.

Alt Text
Descriptive alt text helps search engines understand the content of images and can improve the visibility of your site in image searches.

5 Website Design Elements to Avoid if You Want to Rank Higher

These design choices can negatively impact both user experience and your site’s SEO performance.

1. Poor Mobile Responsiveness

Poor Mobile Responsiveness

Why You Should Avoid

  • Google uses mobile-first indexing, meaning it predominantly looks at the mobile version of your site for indexing and ranking.
  • A site that isn’t mobile-friendly can suffer significantly in search rankings.

Impact on SEO

  • A poor mobile experience can lead to higher bounce rates and lower engagement from the growing number of users accessing the web via mobile devices.
2. Incorrectly Setting the Viewport Configuration

Why You Should Avoid

  • The viewport meta tag tells browsers how to adjust the page’s dimensions and scaling to suit the device. Without it, your site may not render correctly on smartphones and tablets, forcing users to pinch and zoom to read content, which is frustrating and leads to a poor user experience.

Impact on SEO

  • Reduced Traffic because lower rankings mean less visibility in search results, leading to reduced traffic.
  • Since a significant portion of internet traffic comes from mobile devices, not being mobile-optimised can severely limit your site’s reach.
3. Overly Complex URLs
Why You Should Avoid
  • Complex or dynamic URLs that contain numerous parameters can be challenging for search engines to crawl and understand. They can also be less inviting for users to click on when shared.
Impact on SEO
  • Such URLs may lead to poor indexing of your site’s pages, affecting your site’s search visibility.
4. Slow Loading Times
Why You Should Avoid
  • Site speed is a ranking factor for search engines. Slow-loading websites offer a poor user experience, discouraging visitors from staying or exploring further.
Impact on SEO
  • High bounce rates and low engagement metrics from slow site speed can negatively affect your rankings.
5. Intrusive Pop-Ups and Interstitials
Why You Should Avoid
  • Intrusive pop-ups and interstitials that block the main content can frustrate users, especially on mobile devices where screen space is limited. Google may penalise sites that use these aggressively.
Impact on SEO
  • Such practices can lead to a poor user experience, resulting in higher bounce rates and potential penalties from search engines, affecting your site’s visibility.

Avoiding these design elements can significantly improve your website’s user experience and SEO performance, leading to better rankings and more organic traffic.

Always aim for a design that’s user-friendly, fast, and accessible to both desktop and mobile users, keeping in mind the importance of making content easily crawlable and indexable by search engines.

Is Your Website Design Holding Back Your SEO Success?

  • Discover how the right design can improve your rankings.
  • Don’t let poor layout and outdated visuals drag you down.
  • Enhance visibility and traffic with our expert SEO and design makeover.
Ready to rank higher in search results?

Contact Us