CASE STUDY

Falzon Legal

Game Changing Results

overview of
Falzon Legal

Falzon Legal is a law firm operating out of Parramatta. Although they’re happy to take on general law enquiries and clients they expressed an interest in generating extra family law and wills and estate clientele. To date, they had not invested in online marketing and had a website not ranking in the first 10 pages for any related keywords.

main paint points
and needs

As Falzon Legal had not previously invested into online marketing, they were not receiving any website enquiries. Whilst Falzon Legal have built a reasonably size Law Firm based on reputation and word of mouth, Paul wanted to take his firm to new heights and generate a new revenue stream. Some local Parramatta Lawyers had already taken the opportunity to generate business from their websites and it was displeasing that competition were already infront of the 8-ball with their online marketing and SEO.

DELIVERABLES

bUDGET aLLOCATION

SEO
95%
Google My Business Setup + Initial Optimisations
5%

Campaign Summary

The results

Before Falzon Legal had partnered with Entelech, none of their tracked keywords were on the first 10 pages of google. After completion of the Foundation Deliverables the Falzon Legal website, Falzon Legal received a quick spurt of forward movement right after the Onsite SEO implementation. Within their first two months Falzon Legal had keywords arriving on page 1.

Within a 6 month time frame they now have 10 keywords on page 1 with 900+ website sessions and report an average of 10 website enquiries.

After blowing past the initial goals set out at the beginning of the strategy, Entelech have set a benchmark to hit 30 keywords on the first page with an average of 25 monthly Family Law, Enduring Guardianship, Power Of Attorney & Wills and Estate based enquiries through the website.

The Goals

Falzon Legal were not receiving any enquiries through their website. With lawyer SEO being a long-term strategy that at least wanted to have some relevant first page rankings within a 6-12 month time period and wanted to initially generate some organic Enduring Guardianship, Power of Attorney and Family Law enquiries within 12 months.

The Challenges

Law as an industry is notoriously competitive on Googles 1st page real estate. One lead can be worth close to tens of thousands of dollars to a Law Firm and Lawyers understand this and are willing to invest heavily into their websites to rank. Falzon Legal had a website with little to no SEO and a lot of technical defects that were preventing the website from having a chance to outcompete their local competition.

The Strategy

Entelech’s goal is always to overachieve on goals laid out by our clients. We spotted some low hanging fruit with some keyword variations we believed we would be able to rank quickly, once the Falzon Legal website started to rank for these keywords and the website was able to generate traffic and enquiries we then changed the campaign to compete for some more higher competitive search phrases.

The plan initially was broken up into two phases.
Foundation Deliverables:- Tasks necessary to be completed straight away in order to ensure the SEO campaign got off to a great start. Some of these tasks included Onsite SEO development and implementation as well as ensuring the websites pagespeed complied with the new Google Update of May-August 2021.
On-going Deliverables:- Namely a strong backlink Acquisition campaign to further increase organic rankings across a broad scope of industry relevant keyword variations.

THE Account Manager

Growth Manager

Flynn Pheby

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The Results

1st

1st page rankings within 2 months time

10

10 Keywords on Page 1 within 6 months

Pagespeed

Compliant With User Experience Update

10

10 Legal enquiries Per month within 6 months

The Client's Words

Entelech have offered my firm an honest and trustworthy business partnership. Everything they have set out to achieve has been underpromised and over-delivered. They’ve taken my online presence from literally nowhere to a point where I’m generating some fantastic results and business. Well done Team
John Doe
Designer

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