CASE STUDY

Wendy Russell Buyers Agent

Game Changing Results

overview of
wendy russell

Wendy Russell started her Independent Buyer’s Agency in 2015 off the back of a desire to offers a one-on-one, personal service for savvy Buyers seeking luxury homes in Brisbane.

main paint points
and needs

Wendy was positioned towards the bottom of the first page or the second page for her main keyword variations.

Wendy’s website had poor pagespeed on mobiles and thus a high mobile bounce rate.

DELIVERABLES

bUDGET aLLOCATION

SEO
35%
ADWORDS
40%
YOUTUBE ADS
29%

Campaign Summary

The results

As Wendy had built up a lot of authority with natural links, regular blog and social media posts and press releases we were able to get an improvement in rankings almost instantly after implementing our Onsite SEO.

The website now complies with Google’s User Experience update and the website has a pagespeed score of 99/100.

She currently ranks in position 3 for Buyers Agent Brisbane and position 1 for Brisbane Buyers Agent.

Wendy has received a 65% increase in website conversions since starting her campaign with Entelech.

The Goals

The goals were to ensure her website was ranking in the top three positions on the first page for her main “Buyers Agent Brisbane” keywords.

With a new User Experience update rolling out in 2021, it was vital that the website passed the web vitals assessment and thus complied with Google’s pagespeed standards.

The Challenges

Wendy’s website was built on Squarespace. Whilst easy to use, the website theme provided our web-developers limitations with optimising it’s pagespeed. The Squarespace theme also had it’s disadvantages with optimising technical aspects of the SEO. In order to ensure we could optimise the pagespeed to comply and to carry out a multitude of technical SEO tasks, we decided to migrate the website onto WordPress.

THE Account Manager

Growth Manager

Flynn Pheby

The Results

231%

Organic Traffic Increase

42%

Bounce Rate Reduction

78%

Adwords
CTR

72%

Page Speed Score Improvement

The Client's Words

The team at Entelech are fantastic to work with. I would highly recommend them to anyone.
Wendy Russell
Owner Wendy Russell Buyers Agency

case study faq

Typically such results will take 6-12 months to achieve, though numerous factors will always influence the timeline of results such as your industry, level of competition, your marketing history, budget investment etc. 

Again it does depend on various factors, however our clients generally invest $2,000 – $10,000 per month in their marketing. However a campaign to suit any budget level can be strategised. 

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